Good email list hygiene is the best practice for any email marketing program. Active email addresses necessary for maintaining your relationship with your users and retaining their loyalty. and enhance prospects data, and helps convert prospects into customers. There are always chances to get invalid, non-responsive and duplicate email addresses. With clean email list, you will have less bounces, better deliverability and increased conversions.
Cleaning your email list on a frequent intervals will keep spam and invalid emails from building up on your list of subscribers and possibly to more conversions. High bounce rate may cause your campaign get blacklisted. Our list hygiene mechanism can clean 90% of bad email addresses and significantly helps bring down bounces.
Regular cleaning of inactive addresses, which have not respond within a year period will help to prevent deliverability issues caused by emotionally unsubscribed recipients. When you shape up your list to valid emails then you will get better dliverability on your mailing activity. Compare each campaign to your past history of delivery percentage to see whether you have a problem and then act on it.
If your list is loaded with bad, duplicate and invalid email ids, your email marketing efforts will be negatively affected because subscribers will not receive your email communication. After all ,if your subscribers do not receive your message , how will you expect them to convert?. If your list contain only good emails that can convert into better quality emails being sent out with each campaign that you release. Our list cleaning mechanism helps to improve ROI, since bad email addresses never make it to the final mailing list.