We’ve all received emails from different brands and businesses daily. Most of them are special offers, newsletters, promotional mails, discount coupons etc. Irrespective of what the content of the email is, if we spent some time and tend to click any link on the email and land on their website to know more about the content/discount. You will get enough potential visitors and conversions with just a single email
With email, you can strengthen brand recognition with new and existing customers, and extend your reach. With relevant and strategic planning, dynamic beautiful responsive design , catchy subject lime and timely content, your business will consistently build value.
There is very negligible cost associated with sending and receiving emails compared to traditional marketing efforts where printing cost, postage fee etc. An added bonus is that there is no risk of the mail getting lost if sent over the internet
A recent study saying that 90% of people use their smartphones to access their email, compared to 75% of the people who use their smartphones for social networking. This doesn’t mean that the recipient will click on the email, of course, but they are 88% more likely to do so. With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
Email marketing tends to be slightly more personalized as compared to other kinds of campaigns and this is because of the fact that emails are shared directly between the customer and the advertiser. People who receive such emails tend to feel special as the company chose to contact them directly and share exciting news and offers with them.
Maintain Email Lifecycle : Template design, Data Segmentation, Mail Sending and Reporting..
Integration of various digital platforms to send targeted emails at specified times or in response to certain actions customers takes..
Email verification and List cleaning service help to reduce bad emails on your list and increase more subscriptions and responses
Email deliverability for campaign performance improvement. Domain and IP reputation checking process, Monitoring campaigns and reporting.